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Most of us know Yamaha for their two and four wheeled creations, sometimes even three, but some motorsport enthusiasts may not know of their Outdoor Access Initiative.

As an advocate for safe, responsible use of off-highway vehicles (OHVs), Yamaha provides support and funding to those who try to educate the populace on “proper recreational land use and wildlife conservation practices”. Whether directly or indirectly the company helped maintain and rehabilitate riding and hunting areas, built bridges over streams and partnered with various local outdoor motorsport communities to improve public land access.

According to MarketWired, in the second quarter of this year alone, the Yamaha Outdoor Access Initiative has donated more than $150,000 in funds and equipment to 12 approved U.S. grant recipients.

These applicants can be a small club like the Nevada County Woods Riders or a land conservation organization similar to the Utah Community-Based Conservation Program. So long as they are non-profit or tax exempt groups, Yamah will be happy to take them into consideration.

Sure this may not mean much to street motorbike riders, unless you’re prone to taking the SCR950 off road, but it’s still a feel good moment when you realize the company that produced your two wheeler the powersports industry's leading land access advocate.
 

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Japanese brands have been known to dip into very different ventures, Yamaha is a good example of that with this and their automotive and motorcycle ventures, then you have brands like Honda that are in auto, motorcycle, off-road, landscaping, robotics, the list goes on.

in this case it plays right into how they can better target buyers which is very smart, the most direct approach.
 
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