[SCR950 News]

Yamaha Motor Finance Corp., USA (YMFUS) has launched a new credit card program yesterday and it is now available in all Yamaha dealerships.

Initially, the YMFUS was created to focus on first time buyers or those with limited credit that banks and lenders would have rejected. By expanding their focus with this new program, they have the potential to provide financing to more than one million customers and replace the outgoing one that is 20 years old and managed by banks. Credit card financing will be in house and the financing process should be simplified for dealers when a potential customer wants to buy any model from Yamaha.

“Yamaha will maintain the key features our dealers and customers value, while providing the program directly through our captive finance company,” says Kim Ruiz, Vice-President of Yamaha Motor Corp., USA (YMUS) and President and CEO of YMFUS.

They’re even throwing in attractive financing promotions to draw in new Yamaha Motorcycle, ATV, Side-by-Side and Personal Watercraft buyers. Yamaha is offering low introductory payment, no minimum amount financed, no merchant card processing fees, and an open credit line for repeat purchases. The application for this program is easy to use and approvals can be instantaneous for qualifying customers.

A driving force behind this program could be Capital One Financial Corp, the company that was providing Yamaha’s revolving credit product. Last year, Capital One told Yamaha that they’re going to slowly phase out the product and allow existing revolving credit agreements to expire.

The actual cards will be issued by WebBank, Member FDIC and those interested can read more about it at Ultimate Motorcycling.

 

[Cruze]

no minimum amount financed

This is going to be a big thing. A lot of people typically love to finance things. No one likes to spend a chunk of money at one time. But if you know you can finance something, that's when you start adding more to your cart because you know it's only monthly payments rather than all at once.

That being said, with a no minimum amount, it'll push people to put things like gear and accessories on the card as well which is an increase in sales

 

[OpenRoad]

I assume most bikes that require financing are their higher end models like the supersports or higher end touring bikes. Don't really need to finance anything 10k and under.

 

[Cruze]

Maybe not for you, but there's definitely some people that'll finance as low as $4k. Relate this to other things outside of Motorcycles.. People finance TVs from BestBuy and they're like $600, but you get 12 months to pay it off.